MUSE Gold

2023

Business Class

Entrant Company

American Express

Category

Branded Content - B2B

Client's Name

Country / Region

United States

Running a business can be challenging and even isolating at times. While business owners are passionate about what they do, many lack a credible community of business owners to help them navigate the ever-changing landscape. Leading to 50% of small businesses failing in the first 5 years.

In 2022, American Express looked to combat that statistic by launching Business Class, a video series focused on providing insights and inspiration from a community of real Small Business Owners and globally known Business Experts across 6 countries and 10+ cities.

By focusing on real stories captured between our host, Suneel Gupta and business owners, our small business audiences were left with inspiration and lessons from businesses across various stages of growth. Because at a moment in time where small businesses can feel alone in their challenges, Business Class was designed to help them forge ahead today, with the confidence and network they need to meet the landscape of tomorrow.

Credits

Director, Content Marketing American Express
Megan Elder
Senior Manager, Content Marketing American Express
Heather Fendell
Senior Analyst, Content Marketing American Express
Caroline Andretta
Director, nonfiction unlimited
Nico Carbonaro
Director of Photography, nonfiction unlimited
Keenan Newman
Executive Producer, nonfiction unlimited
Patrick Degan
Producer, nonfiction unlimted
Jon Campbell
Account Director, dentsu creative
Tori Bremer
Executive Producer, dentsu creative
Laura Kirby-Miller
VP Account Management, dentsu creative
Caroline Variano
Business Affairs Manager, dentsu creative
Marie Sawicki
Head Writer, nonfiction unlimited
Ben Leavitt
Music Supervisor, Pretty Good Songs
Patrick Oliver
Composer, nonfiction unlimited
Zach Nicita
Casting Director, nonfiction unlimited
Danya Solomon
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