Xfinity University Campaign

The Xfinity University program responded to an audience's need to socialize and come together by developing a strategy designed to attract and engage students around college campuses. The goal: To unlock friendship through the power of entertainment! The program focused on reaching on and off-campus students, driving awareness of Xfinity products/services. In-person engagements, sponsorships, esports events, virtual experiences and more, helped the brand to authentically reach students, driving product messaging and building brand love. Xfinity participated in 84 events & sponsorships across 37 universities, resulting in over 1M impressions, 141K+ engagements, and 122 days interacting with students! In Spring 2022, we focused on implementing a hybrid strategy to engage with students as they returned to campus. This enabled Xfinity to interact with students in-person and remotely with our custom basketball-themed kiosk and augmented reality (AR) digital engagement, “We All Ball.” The game technology was built to be touchless, allowing students to use their own devices.
As the 2022 Fall Semester began, Xfinity was able to participate even more in-person events. Xfinity remixed the interactive game, updating it to “Kick it with Xfinity,” pivoting from basketball to align with the excitement of football season. The entire footprint was reimagined, implementing new designs and color pallet to match Xfinity’s evolving brand identity. Xfinity redesigned the interactive game, updating to “Kick it with Xfinity,” pivoting from basketball to align with the excitement of football season. Students were greeted by Brand Ambassadors as they entered the footprint. They lined up to play Kick It with Xfinity with their friends, flicking the football from their phone, past obstacles and through the goalpost on the digital kiosk. Xfinity also became the official Internet and Mobile partner for the esports organization, FaZe Clan. They came together to create “The Gig” events in Boston and Atlanta - a crossover between music and gaming with unique, interactive experiences. The events generated over 10.5M social impressions, 800 engagements, and 1,500 event attendee. With headliners Trippie Redd and Lil Yachty the events brought local students together, fostering engagement and building brand love with Xfinity.