MUSE Gold

2023

A Design Story | Sugar Glass

Entrant Company

Formica Corporation

Category

Video - Cinematography

Client's Name

Formica Corporation

Country / Region

United States

Beautifully shot in a glass-blowing studio, this video follows a design, called Sugar Glass, from inspiration and ideation, through development and to creation. A small crew was utilized in order to be as minimally involved in the process as possible. Sugar Glass is an innovative way for interior designers and architects to bring a material with a balance of transparency and opacity and into residential and commercial spaces.

Formica Corporation releases new patterns yearly. Sugar Glass was launched in the January 2022 product launch. The final video is translated for use across North America and is used on the Formica website, in campaigns, social media, and in sales presentations to tell the story of the Sugar Glass design to customers.

Credits

Creative Director | Formica Corporation
Meghan Howell
Producer | Ripcord Content Studios
Conor Callahan
Cinematographer | Ripcord Content Studios
Martin Wheeler
More Gold Winners
2023
 
MUSE Advertising Awards - 2023 Taoyuan Children’s Art Festival

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Art Event

Country / Region

Taiwan

2023
 
MUSE Advertising Awards - Cloud Kindergarten
WIDE HORIZON

Entrant Company

PRISM DESIGN STUDIO

Category

Outdoor Advertising - Signage

Country / Region

China

2023
 
MUSE Advertising Awards - Abstract Cloth

Entrant Company

You Zhang

Category

Marketing & Promotional - Illustration

Country / Region

United States

2023
 
MUSE Advertising Awards - Rethink Your Commute with GO Santa Cruz County!

Entrant Company

Miller Maxfield, Inc.

Category

Video - Nonprofit

Country / Region

United States