2023
Fed Vip 2022
Entrant
LevLane
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant
The Pub School
Category
Student Submission - Student Games
Country / Region
Colombia
Entrant
ArtVersion
Category
Website - Best User Experience
Country / Region
United States
Entrant
Techint Labs
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant
Hot Frog Print & Media
Category
Website - Small Business
Country / Region
United States