2023
Fed Vip 2022
Entrant Company
LevLane
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Grey Advertising Hong Kong Limited
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR
Entrant Company
Chung Yuan Christian University
Category
Student Submission - Student Interior Design
Country / Region
Taiwan
Entrant Company
Hu Nan University
Category
Student Submission - Student Product Design
Country / Region
China
Entrant Company
Northwell Health
Category
Experiential & Immersive - Launch Event
Country / Region
United States