2023
Fed Vip 2022
Entrant
LevLane
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
United Concordia Dental
Country / Region
United States
Gallery
About The Entry
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant
KQ Communications
Category
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Country / Region
United States
Entrant
LiYing Huang
Category
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Country / Region
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Entrant
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Category
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Country / Region
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Entrant
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Category
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Country / Region
United States