2023
Fed Vip 2022
Entrant Company
LevLane
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
ETIES International Managing Consultant Ltd.
Category
App - Medical
Country / Region
China
Entrant Company
Media Cause
Category
Social Media - LGBTQ+
Country / Region
United States
Entrant Company
NBCUniversal
Category
Website - Diversity & Inclusion
Country / Region
United States
Entrant Company
project6 design
Category
Website - Education
Country / Region
United States