2023
Fed Vip 2022
Entrant Company
LevLane
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
CGS Immersive
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Didit
Category
Social Media - Energy
Country / Region
United States
Entrant Company
David Beagin Design
Category
Publication - Digital Publications
Country / Region
United States
Entrant Company
Music With No Expiration®
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States