MUSE Platinum

2023

The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Branded Content - Transportation

Client's Name

Airbus

Country / Region

United Kingdom

Airbus approached Gravity to develop a brand platform that captured their newly penned purpose, “Pioneering sustainable aerospace for a safe and united world”. This purpose took a more responsible positioning, moving them away from the industry-wide product & feature-led marketing and onto a global platform that focuses on human experiences and outcomes, to demonstrate how Airbus’ aerospace innovation and drive can help improve society and the future of the planet.

Our task was to create an outward-facing construct that articulated this purpose in a meaningful and engaging way; resonating with all stakeholders. Ultimately, we needed to create a new voice to stand out and lead the growing chorus of sustainability – showing that Airbus recognises they have a vital role to play in the world’s ongoing push for sustainability and responsibility.

Our approach was to lead with an invitation in the form of the creation of a shared belief / movement. Giving Airbus a pivotal role in making change happen, to ensure the world continues to benefit from the advantages that the current and next generation of aerospace bring.


THE WORLD IS A BEAUTIFUL PLACE

A big idea that recognises – despite all its challenges – the world is an amazing and beautiful place, and as such it’s worth protecting and preserving.

More Platinum Winners
Video
2023
MUSE Advertising Awards - Overdose

Entrant Company

Rou Jiao Design

Category

Video - Motion Graphics

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Feast For the Eyes
Veronika (CultureWorks)

Entrant Company

Spherical

Category

Social Media - Travel & Tourism

Country / Region

United States

Video
2023
MUSE Advertising Awards - Halloween in Hollywood Special

Entrant Company

NBCUniversal

Category

Video - TV Program

Country / Region

United States

Event
2023
MUSE Advertising Awards - Atlantis The Royal Dubai
Atlantis Dubai

Entrant Company

KSE LLC

Category

Event - Corporate Event

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy