MUSE Gold

2023

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Strategic Program - Product Launch

Client's Name

Embraer

Country / Region

United Kingdom

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.

Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.

In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.

Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.

As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.

This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

More Gold Winners
Video
2023
MUSE Advertising Awards - The Journey
Zeepay Ghana

Entrant Company

Nomad Ghana

Category

Video - TV Ad

Country / Region

Ghana

Website
2023
MUSE Advertising Awards - GetSmarterAboutMoney
Ontario Securities Commission — Investor Office

Entrant Company

Simalam Inc.

Category

Website - Education

Country / Region

Canada

Video
2023
MUSE Advertising Awards - The Luxury Collection - Hotels That Define the Destination
The Luxury Collection - Marriott International

Entrant Company

MATTE Projects

Category

Video - Travel

Country / Region

United States

Website
2023
MUSE Advertising Awards - French Culture
French Culture

Entrant Company

Atlas Soft Web Pvt Ltd

Category

Website - Government

Country / Region

India

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy