MUSE Gold

2023

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Video - Business to Business

Client's Name

Embraer

Country / Region

United Kingdom

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.

Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.

In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.

Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.

As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.

This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

More Gold Winners
Integrated Marketing
2023
MUSE Advertising Awards - Tendovo Product Launch Campaign

Entrant Company

G&S

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Video
2023
MUSE Advertising Awards - NUVI WORLD: A UNIQUE EDUTAINMENT PLATFORM FOR KIDS AND MOMS

Entrant Company

DINOSAUR VIETNAM

Category

Video - Children

Country / Region

Vietnam

Marketing & Promotional
2023
MUSE Advertising Awards - Blonde
Netflix

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - IMF Holiday Card 2023
International Monetary Fund

Entrant Company

International Monetary Fund

Category

Marketing & Promotional - Invitation / Greeting Card

Country / Region

United States