MUSE Gold

2023

Shaping Change Together

Entrant Company

Gravity Global

Category

Social Media - Ad Campaign

Client's Name

AkzoNobel

Country / Region

United Kingdom

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.

ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.

We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

More Gold Winners
App
2023
MUSE Advertising Awards - DNBSEQ-E25

Entrant Company

MGI Tech Co., Ltd

Category

App - Medical

Country / Region

China

Event
2023
MUSE Advertising Awards - 2023 Taoyuan Minnan Festival-Yi-Ge Parade

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Cultural Event

Country / Region

Taiwan

Website
2023
MUSE Advertising Awards - Quantum Leap: Transforming eleQtron's digital presence
echtdigital.com (Agency), eleQtron GmbH (Client)

Entrant Company

Michelle Hausen

Category

Website - Technology / Science

Country / Region

Germany

Website
2023
MUSE Advertising Awards - Utah's Guiding Our Growth Be Heard Survey

Entrant Company

Meticular

Category

Website - Government

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy