MUSE Gold

2023

Shaping Change Together

Entrant Company

Gravity Global

Category

Video - Social Video

Client's Name

AkzoNobel

Country / Region

United Kingdom

AkzoNobel Packaging Coating (ANPC) approached us to help them encourage players in the tin- and can-making industry to partner with them.

ANPC is very clear on its positioning when it come to partnerships – they work around the customer, keeping disruption to the absolute minimum and integrating their products and services seamlessly into the customer’s production line. ANPC is also a very human company, and they wanted this to come across in the campaign.

We used cans and tins as the canvas for our messaging, with the strapline “Packaging Coatings that say it all”. In a series of executions, (there are five so far), we referenced the key benefits of working with ANPC, from Good Old Fashioned Reliability (styled like a traditional soup tin), to Better Together (styled like a sardine tin, complete with ring pull). In each instance, extra messages were added as a reward to those prepared to look a little closer. Headlines and body were kept nicely conversational, and our art direction was deliberately halfway between design sketches and CGI. There are too many highly-polished CGI cans out there and we wanted to suggest that nothing was set in stone. The styling lent itself particularly well to animation.

More Gold Winners
2023
MUSE Advertising Awards - SSI YEH PRIVATE KITCHEN
SSI YEH PRIVATE KITCHEN

Entrant Company

FORSENSE BRAND DESIGN LTD.

Category

Corporate Identity - Brand Identity

Country / Region

Taiwan

2023
MUSE Advertising Awards - La Mesa: A conversation about Hispanic Heritage Month

Entrant Company

Art of Storytelling

Category

Video - Cultural

Country / Region

United States

2023
MUSE Advertising Awards - Home of the Diamond Shine
Black Diamond Car Wash

Entrant Company

Art of Storytelling

Category

Video - Automotive

Country / Region

United States

2023
MUSE Advertising Awards - Se7en
Chinese Research Academy of Environmental Sciences; China Three Gorges Corporation

Entrant Company

National Joint Research Center for Yangtze River Conservation

Category

Marketing & Promotional - Illustration

Country / Region

China