MUSE Platinum

2023

ADNOC

Entrant Company

Action Media Production FZ LLC

Category

Video - Sustainability & Environment

Client's Name

ADNOC

Country / Region

United Arab Emirates

ADNOC is constructing the world’s first fully sequestered CO2 injection well,
as part of a more than AED55bn decarbonisation plan, sequestering more than 18,000 tonnes of CO2 per year from Fertiglobe’s operations in the UAE, supporting clean energy transition. The CO2 injection well project builds on ADNOC’s experience with its carbon capture facility at Al Reyadah, which has the capacity to capture up to 800,000 tons of CO2 per year. The project will also be monitored and assessed, using advanced technology at ADNOC’s Thamama Digital Centre of Excellence, to ensure the highest levels of environmental safety as the company expands its carbon capture activities to capture 5 million tonnes per annum by 2030.

Overall, carbon capture and storage will play a very important role in reducing emissions and achieving global climate goals, and ADNOC is building on its leadership position in this area as they continue to drive decarbonization across their operations.

The biggest challenge for us in this video was simplifying the scientific data and coming up with an interesting idea that is also easy to understand and follow in a one-minute video. It was such a fun and immersifying project for us due to working closely with the technical professionals who helped us understand more about how impactful this project will be for the environment. Another challenge that we had to face was that were required to build 3D models for all the actual locations to give as much accuracy and credibility as possible. Additionally, we came up with the scanning effect to showcase the digitization in the process of work. In conclusion,
it was an honor for us to have the client's belief and trust in us to work on this project that is extremely important to the environment and the globe.

Credits

Creative Art Director/Action Media Production
Ayman Ahmed
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