2023
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The idea behind the TT Ricordi Greto was to find gems in writing on old tablets and stones and bring these inscriptions back to life.
TT Ricordi Greto is an original experimental project, inspired by a floor plaque dating from 1423 found in the Basilica di Santa Croce, Florence. When working on the typeface, we wanted to do something new and modern, but at the same time find details or artifacts in the source that could be exaggerated to the maximum.
TT Ricordi Greto is a non-contrasting Florentine sans-serif with dynamic proportions and a hint of what would be serifs. The main features of the typeface are the closed aperture, dynamic proportions, and the combination of historical forms with modern visual solutions. A final touch is a large set of graphic icons (characters and objects), margin markers (flowers, stars, and drops), and thirteen catchwords.
Credits
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SFC Group
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Advertising - Advertising Campaign
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United States
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Yichen Wang
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Typography - Packaging / Product
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China
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CLYDE
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Social Media - Viral Marketing
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United States
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Gravity Global
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Video - Social Video
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United Kingdom