MUSE Gold

2023

TT Ricordi Greto

Entrant Company

TypeType Foundry

Category

Typography - Typefaces / Font System

Client's Name

Country / Region

United States

The idea behind the TT Ricordi Greto was to find gems in writing on old tablets and stones and bring these inscriptions back to life.
TT Ricordi Greto is an original experimental project, inspired by a floor plaque dating from 1423 found in the Basilica di Santa Croce, Florence. When working on the typeface, we wanted to do something new and modern, but at the same time find details or artifacts in the source that could be exaggerated to the maximum.
TT Ricordi Greto is a non-contrasting Florentine sans-serif with dynamic proportions and a hint of what would be serifs. The main features of the typeface are the closed aperture, dynamic proportions, and the combination of historical forms with modern visual solutions. A final touch is a large set of graphic icons (characters and objects), margin markers (flowers, stars, and drops), and thirteen catchwords.

Credits

Idea and type design
Kseniya Karataeva
Art director
Yulia Gonina
Technical director, kerning
Ivan Gladkikh
Kerning
Tasya Petelina
Mastering
Yuri Nakonechny
Hinting
Victor Rubenko
More Gold Winners
Experiential & Immersive
2023
MUSE Advertising Awards - Tommy Factory FA22 - 3D Anamorphic Display

Entrant Company

Holition

Category

Experiential & Immersive - Out-of-Home

Country / Region

United Kingdom

Website
2023
MUSE Advertising Awards - Vacaya Website
VACAYA, LLC

Entrant Company

Muse Intermedia LLC

Category

Website - Tourism

Country / Region

United States

Video
2023
MUSE Advertising Awards - Answering Life's Most Important Questions
It's Not Magic, It's Diagnostics

Entrant Company

Halteres Associates

Category

Video - Consulting

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - Socrates Editions 4

Entrant Company

Socrates Communications

Category

Marketing & Promotional - Promotional

Country / Region

United Kingdom