THE GOLDEN FLOWER

Challenge
Female physiological healthcare is mostly advertised using a dry approach, where brands focus mostly on scientific knowledge and functional benefits.


Solution
Angela Gold partnered with Dinosaur to romanticize the female hormones reproductive system through the image of the “Golden Flower” and a new expression “golden treasure of the 30s”. The spirit is captured implicitly in a music video to raise awareness of the Hypothalamic-pituitary-gonadal axis to protect women’s health, beauty, and physiology


Why we win
Our idea has successfully answered the brief’s requirements: understanding the TAs as well as the sensitive industry to convey the subtle message. Most impressively, the visual cue “golden flower” and the term “golden treasure of the 30s” help highlight the USP of Angela Gold products. The campaign received earned media in the Pharma marketer community and generated over 1470 UGC on Tiktok.