Dallas Holocaust and Human Rights Museum Brand Campaign

In August 2022, we launched The Dallas Holocaust and Human Rights Museum’s first full-fledged brand awareness campaign. After reopening in a new location, the Museum was struggling with exposure and being top of mind with their target audience.
The “Humanity Lives Here” campaign was developed to educate DFW residents about the historical stories, of struggle and triumph, exist in your own backyard.
We positioned the Museum as a place for both education and remembrance–a place where visitors can access and internalize the truth of the past, and then be inspired to pass it on. “Humanity lives here” drives home the message that history is all around you, even in your own backyard, emphasizing that it impacts everyone.
Our team explored a variety of concepts that embodied our mission to generate awareness for the Museum’s program offerings, while driving visits to the physical space in downtown Dallas.
Our team spearheaded strategy, design, copywriting, and visual storytelling, crafting a compelling narrative centered around the museum’s unique position as a repository of historical and cultural memory–a place where both education and remembrance can serve as powerful conduits of change. The campaign kicks off this month and will run as a multi-year effort across a wide range of media, including connected TV, OOH, print, digital displays, paid search, and paid social.