SLOVAKIA NATIONAL DAY @ EXPO 2020 DUBAI

Slovakia participated at the EXPO with a clear message - we are the country of unique stories, beautiful landscape and enormous technological potential.

When creating the programme for the whole National Day but especially for the evening cultural event on the main Jubilee Stage, we knew we must present the traditions we are proud of but at the same time we aim to present ourselves as the modern nation looking towards the future.
That is why our concept was built on the three pillars: FUSION, CONTRAST, ENERGY.

The 80-minute multi-genre cultural event was built on the cooperation of talents who creatively complemented one another, using the traditional musical instruments, including the tones of National Anthem of Slovakia, presenting the traditional folk costumes and preparing a grand finale with all 60 performers on the stage.

Voice-overs - the voice of a Slovak moderator accompanied us as we did not want to interrupt the programme with any physical entry but rather provide a smooth course.
"5,519 km away from here lies Slovakia. The heart of Europe."

Video content - tailor-made projection created to reflect each performer´s identity but at the same time providing a united story experience.

We used a water heart as a symbol of life and our technological strategy-a hydrogen car became a popular exhibit at our pavilion.

On the side stages during the day the famous eye-catching Mirror Family performed.

Objective: Represent our cultural heritage and traditions but at the same time a modern country with world-class talents
Planning: Choosing the composition of performers that was never seen before and performers who can embody our past and future, fusion was the key
Execution: Creating a cultural event that is emotional, vivid, contrasting, surprising

The objectives were exceeded, we received heaps of positive comments and evaluations, for us, it was the presentation of our nation towards the world, towards the global, local and Slovak audience, towards Madam President and the state officials.

The Jubilee Park was completely full, giving us a standing ovation which we consider as the greatest success.