Passions Applied: Joon

Citadel is known for its extraordinary performance, recently becoming the most profitable hedge fund of all time. But what and who drives the firm’s unparalleled success is a story largely untold.

The film series “Passions Applied” lifts the veil on the team and its pursuit of excellence in an engaging, cinematic way. By profiling a collection of brilliant and driven people, the series shows how each individual follows their passions and shares their skills to help everyone learn, grow and contribute to outsized achievements. The “Passions Applied” series are inspirational character stories. And no film tells that story better than “Joon.”

In this film, we’re introduced to Joon, a young, curious, exceptionally bright portfolio manager. Exploring outer space has always captured his imagination—impacting everything from his course of study to the way he interacts with his colleagues. And while his career is definitively planted on earth, he makes thoughtful parallels between the inspiring journey of early space engineers and astronauts to his team of experts at Citadel.

“Joon” has generated 418,771 views in organic and paid social promotion to date across LinkedIn, Instagram and YouTube.