Magnolia Parks

As the first instalment of Magnolia Parks Universe, this book represented the launch of a new brand of fiction novels by author Jessa Hastings. Originally self-published & marketed by Avenir Creative House alongside illustrator Emily Lawless (front cover design), this book represented the beginning of a visual journey to grow a loyal fanbase. The aim of the cover was to connect to elements of the High-society London fiction novel, but push beyond the industry norm in book cover design and attract the attention of the reader. The main platform to sell this book was through growing an Instagram, TikTok and Email following, therefore fresh & unconventional design was a must. This book has gone from being self-published, to garnering viral success on BookTok, leading to a publishing deal with Orion Fiction and 12.1m views on #magnoliaparksuniverse.

Since the aim of the cover was to attract attention and stand out from the industry norm, the cover includes key visual elements that readers will understand the meaning of as they journey through the book. Hints, details and foretelling of the story are hidden within the cover and its goal was for the reader to interact with it as they uncover the story.

Bold and unconventional colour schemes were used to create a sense of intrigue by combining colours that may be unexpected but still visually appealing.

The back cover includes polaroids portraying the fictional characters, shot and filmed by Avenir Creative House in Sydney, Australia.

The aim is for the MPU to be a memorable brand so we’ve intentionally choose the typography and its placement that will become the key visual identifier for Magnolia Parks Universe, as represented on Daisy Haites, Magnolia Parks: The Long Way Home & Daisy Haites: The Great Undoing.