MUSE Gold

2023

Maple Monks

Entrant Company

relativ*

Category

Strategic Program - Event Campaign

Client's Name

Quebec Maple Syrup Producers

Country / Region

Japan

For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.

Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.

Credits

Associate Director
Kazunori Shiina
Associate Client Partner
Nikita Modekurti
Senior Client Partner
Max Samchuk
Program Manager
Jess Kuguio
Strategist
Kristie Wong
Senior Designer
Kisara Onuma
Associate Designer
Sayu Fujii
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