2023

Maple Monks

Entrant Company

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Category

Strategic Program - Event Campaign

Client's Name

Quebec Maple Syrup Producers

Country / Region

Japan

For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.

Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.