2023
Maple Monks
Entrant
relativ*
Category
Strategic Program - Event Campaign
Client's Name
Quebec Maple Syrup Producers
Country / Region
Japan
For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.
Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.
Credits
Entrant
Arthrex, Inc.
Category
Video - Educational
Country / Region
United States
Entrant
Spire Agency
Category
Publication - Annual Report
Country / Region
United States
Entrant
Meticular
Category
Website - Best User Experience
Country / Region
United States
Entrant
Nielsen
Category
Branded Content - Case Study
Country / Region
United States