2023
Maple Monks
Entrant Company
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Category
Strategic Program - Event Campaign
Client's Name
Quebec Maple Syrup Producers
Country / Region
Japan
For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.
Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.
Credits
Entrant Company
Gravity Global
Category
Social Media - Video
Country / Region
United Kingdom
Entrant Company
Sappi North America
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
Perkins&Will
Category
Publication - Magazine
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - School / Universities
Country / Region
United States