2023
Maple Monks
Entrant Company
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Category
Strategic Program - Event Campaign
Client's Name
Quebec Maple Syrup Producers
Country / Region
Japan
For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.
Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.
Credits
Entrant Company
Cynda Media Lab
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
MUCH Agency
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Shanghai FinBack Network Technology Co., Ltd.
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Ack Kinmonth
Category
Audio - Original Music (NEW)
Country / Region
Australia