2023

Maple Monks

Entrant

relativ*

Category

Strategic Program - Event Campaign

Client's Name

Quebec Maple Syrup Producers

Country / Region

Japan

Gallery

MUSE Creative Awards Winner – Maple Monks by relativ* (Image 1)

MUSE Creative Awards Winner – Maple Monks by relativ* (Image 2)

MUSE Creative Awards Winner – Maple Monks by relativ* (Image 3)

MUSE Creative Awards Winner – Maple Monks by relativ* (Image 4)

MUSE Creative Awards Winner – Maple Monks by relativ* (Image 5)

About The Entry

For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.
Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.