2023
Maple Monks
Entrant Company
relativ*
Category
Strategic Program - Event Campaign
Client's Name
Quebec Maple Syrup Producers
Country / Region
Japan
For a weekend in March, we turned a trendy Tokyo coffee shop into the Maple Monks café - featuring shojin dishes - especially developed in collaboration with Japanese Buddhist monks to demonstrate the purity true maple syrup from Canada has and encourage usage.
Visitors could try the exclusive dishes while having a chat with the monks themselves on everything from the importance of pure food to life advice. We offered reservation coupons via our social channels to spread the word and facilitate a smoother experience for all that wanted to visit.
Credits
Entrant Company
Yichun Liu and Yifan Zhong
Category
Student Submission - Student Conceptual Design
Country / Region
United Kingdom
Entrant Company
Hypthon Limited
Category
Website - Best User Experience
Country / Region
Hong Kong SAR
Entrant Company
Taiwan Shin Kong Commercial Bank Co., Ltd.,
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant Company
Direct Impact Media Inc
Category
Video - Nonprofit
Country / Region
Canada