MUSE Platinum

2023

THE RINK @ THE HULU MOTEL

Entrant Company

Pop'N Creative

Category

Experiential & Immersive - Promotions & Stunts

Client's Name

Hulu

Country / Region

United States

ulu challenged Pop’N to create an IRL experience that drove buzz, consideration and engagement with the Hulu Brand. Our goal was to tap into the vibes Essence Fest attendees love and lean into their existing “Hulu Motel” brand, while positioning Hulu as a leading entertainment streamer with a plethora of content dedicated to Black consumers.

Pop’N created a 3-day, pop-up skating rink, The Rink @ The Hulu Motel, just steps away from the main EFOC footprint. The Rink @ The Hulu Motel included interactive touchpoints, such as the Abbott Elementary "Picture Day" photo experience, the Woke Graffiti Wall featuring graffiti artist Kentrice Schexnayder, and a Snowfall on FX gourmet snow cone station, featuring Papa Ted's snow cones from entrepreneur and R&B singer Dawn Richard.

Each day also included a “Power Hour” where professional dancers (courtesy of celebrity choreographer "King Chris” Smith), danced alongside professional skaters, such as Silver Fox Squad member P.U.S.H, Guests had a rolling good time as they skated alongside their favorite celebrities and influencers.

During the 3-day activation, approximately 1,000 guests laced up skates and took their turn on The Rink. Over 42 VIP guests, including celebrities, influencers and Disney executives, were in attendance.

The Rink @ The Hulu Motel had a total social reach of 8.1M, amplified by our influencers, celebrity talent & VIPs who shared their experience at The Rink @ The Hulu Motel on their socials.

Pop’N, along with Hulu’s press team, serviced a co-branded press release immediately following the event. It was picked up by Bizbash and highlighted as a standout activation of EFOC 2022.

Pop’N provided a social recap video each night for this 3-day activation, which was shared on the Hulu IG account and across our influencer accounts. Our influencers and celebrity guests included Lance Gross, Raz B, Machel Montano, Tammy Townsend, Silver Fox Squad, Karen Landry-Williams and Dayna Bolden.

Credits

Co-Founder & Head of Creative
Lori Hall
Co-Founder & Head of Digital
Jessica Lane Alexander
More Platinum Winners
Integrated Marketing
2023
MUSE Advertising Awards - Halo Silver Season 2 General Presentation

Entrant Company

Paramount Global

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States

Experiential & Immersive
2023
MUSE Advertising Awards - Yahoo Metaverse Week - Reconnect

Entrant Company

Yahoo Hong Kong

Category

Experiential & Immersive - Metaverse (NEW)

Country / Region

Hong Kong SAR

Video
2023
MUSE Advertising Awards - Makani - The Chick
Lamah Technologies

Entrant Company

Geet Productions

Category

Video - Consumer Product / Services

Country / Region

Libya

Video
2023
MUSE Advertising Awards - Honda DreamLab

Entrant Company

Quantasy + Associates

Category

Video - Lifestyle

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy