MUSE Silver

2023

Flockumentary

Entrant Company

Yamamoto Agency

Category

Video - Educational

Client's Name

Nutrena Feeds

Country / Region

United States

As part of Nutrena's Chick Days campaign, Yamamoto created a "Flockumentary" – a documentary-style video that explores the bond between flocks and families, and how each helps the other live a fuller, happier life.
We sourced chicken enthusiasts who wanted to share their stories with us, and shared a range of stories – heart-warming, humorous, relatable and eccentric.
The Flockumentary was used in organic Facebook and Instagram posts to name a few platforms.

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Credits

Executive Creative Director
Shawn Pals
Creative Director
Patrick Clifford
Associate Creative Director/Art Director
Sarah Koster
Associate Creative Director/Copywriter
Vnce Koci
Senior Project Manager
Tayne Hall
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Category

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