2023

That's Better TV Campaign

Entrant

Yamamoto Agency

Category

Branded Content - Recruitment

Client's Name

Security Health Plan of Wisconsin, Inc.

Country / Region

United States

Security Health Plan (SHP) is a regional Health Care Provider in Central Wisconsin. As a partner with Yamamoto, SHP tasked Yamamoto to deliver a message to potential enrollees that stands out in a flooded healthcare market in a more fun, unconventional way. The idea was to establish SHP as "your hometown healthcare provider" - not only to compete with the larger, more well-known national providers, but to accentuate the local, personalized customer service you will receive while also receiving the same, or in some cases better insurance offerings. Though this ask, our "That's Better" campaign was born!

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Credits

Executive Creative Director

Shawn Pals

Creative Director/Copywriter

Vince Koci

Creative Director/Art Director

Sarah Koster

Creative Director/Copywriter

Patrick Clifford

Senior Agency Producer

Kathy Awe