Super App Shuffle

As part of a community building marketing initiative focused on the Chicago DMA, savings technology company Super created an advertising campaign that reimagined the iconic 1985 Super Bowl Shuffle by the Chicago Bears with a fintech twist. Nearly 40 years after the Grammy-nominated original went viral, the “Super App Shuffle '' highlights ways to save money on all purchases in a :30 second commercial that aired during the Big Game kickoff in Chicago. The reimagining replaced the history-making NFL stars with everyday Chicagoans on a mission to save. Chicago Bears legend Dan Hampton was selected as a spokesperson for the campaign.

The “Super App Shuffle '' was conceived by Tommy Pesavento, Creative Director at Super and rounds out the company’s Chicago City Guide (super.com/cityguides/chicago) showcasing travelers and locals how to experience the Windy City on the cheap.

The spot was created and shot in an impressive two week turnaround time, directed by Andy Kelemen. With a crew of 25 and 18 talent, a custom jingle was recorded using regular people, with no singing experience, who came from all walks of life to lend their vocals.