George P. Johnson Experience Marketing

George P. Johnson is the world’s largest event and experiential agency, managing worldwide event portfolios for top and emerging brands. Founded in 1914, our passion is helping clients drive innovation, growth and increase performance through the creative evolution of immersive, integrated brand experiences. We focus on creating big ideas that resonate through world-class experience design, whether the project is virtual, hybrid or in-person.
GPJ is part of a network of 14 complementary agencies – Project Worldwide. That makes our scale and reach unmatchable. Over the last year, we garnered 120+ industry awards & distinctions, globally, including Campaign Silver Global Agency of the Year, Stevie Award Silver Agency of the Year, B&T’s Experiential Agency of the Year, Campaign Asia Experiential Agency of the Year, AMI/Mumbrella Agency of the Year and more.
Our agency’s vertically integrated core competencies cover every aspect necessary to create engaging and memorable experiences that start conversations and deepen dialogue around our client brands. Our services include: strategy, creative, experience design, live production, digital production & integration, virtual experiences, broadcast streaming, integrated production, logistics, engineering & fabrication, analytics/reporting and more. We place a particular focus on experience design, utilizing it as the foundation for creative and production for both physical and digital events. We flawlessly execute these elements daily for local, national and global brands.
In 2022, GPJ has confidently and strategically led our clients out of a pandemic onto a path of opportunity and growth. Capitalizing on the overwhelming pent-up demand for in-person experiences, we owe our successes to the strength of our client relationships, team and culture. We continue to lead with quality over quantity, using our adaptive agency model to onboard clients and projects that best align with our objectives. Our business grew 44% year over year, compared to the rest of the industry, which has seen 10-15% growth on average.
In 2022, we gained new business with exciting new clients such as DP World, Getaway, Atlassian, Acrisure, Indeed, PCF, Insperity, Hyundai, Supernal, Clif Bar, Celonis, ICE Mortgage Technology, Snowflake, Northrop Grumman and Tata Communications.