MUSE Gold

2023

Newhandlab, a soul made from wool.

Entrant Company

Lobby Productions

Category

Video - Art & Design

Client's Name

Newhandlab

Country / Region

Portugal

Newhandlab is a living place in the Portuguese city of Covilhã, a Unesco Creative City of the Design, with history, with art, with life, with artists, with events, with exhibitions, with artistic residencies and much more. Where looms once worked day and night producing unique fabrics, in a city where fabric production was king and which has already been dubbed the Portuguese Manchester, today lives art, artists, past, future and present. In the building of this former weaving factory, classified as a building of public interest, creativity boils in different ways, with the speed and energy of ancient looms, where the thread ran and intertwined, creating fabrics with unique shapes and designs. It is this past, present and future that we try to imprint in this film, with the same speed, intensity and energy as the ancient weavers, starting in Serra da Estrela where shepherds and sheep created wool as a raw material, to the more contemporary art that is created in the Newhandlab always with wool and its history as inspiration.

Credits

Creative Director
Telmo Martins
Director
Telmo Martins
Producer
João Feitor
Executive Producers
Luis Dias / João Magueijo / Rita Nobre
Editor
Marcos Castiel
More Gold Winners
Branded Content
2023
2023 MUSE Creative Awards Winner - Adopting, Adapting and Thriving with Doug Taylor

Entrant Company

Quill & Ink

Category

Branded Content - B2B

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - Totus Medicines: Covalent MOA

Entrant Company

Cognition Studio, Inc

Category

Video - Medical

Country / Region

United States

Marketing & Promotional
2023
2023 MUSE Creative Awards Winner - Etihad Airways - Impossible Deals

Entrant Company

Action Media Production

Category

Marketing & Promotional - Promotional

Country / Region

United Arab Emirates

Typography
2023
2023 MUSE Creative Awards Winner - Way of Seeing

Entrant Company

InProcessDesign

Category

Typography - Poster

Country / Region

United States