@AbbottCardio

Abbott Cardiovascular Twitter is an extension of @AbbottNews (Abbott Laboratories) and features data driven messaging for a primarily Health Care Professionals (HCP) audience. These HCPs are mainly Cardiologists, Thoracic Surgeons, Interventional Cardiologists, Vascular Surgeons, Electrophysiologists, Cardiothoracic Surgeons, Heart Failure Cardiologists, Interventional Radiologists, VAD Coordinators, Nurses and Cath Lab Technicians and members of #CardioTwitter. We share engaging B2B content that includes: training & education, thought leadership and innovation, real-world patient stories, product & clinical news, medical conference information, and various thematic activations, including the recent #HeartHealthMonth.

Abbott Cardiovascular help people live fuller, healthier lives, maximizing their potential at all ages and stages of life. Our focus is keeping hearts healthy with medical technologies that help people and their doctors better manage cardiac health. @AbbottCardio is part of the ongoing and established conversation with cardiologists, health care professionals and the broader health administration community. Abbott seeks to both contribute and lead in a way that positions Abbott as a pioneer in breakthrough innovations in the treatment of cardiovascular care.

@AbbottCardio fosters an online space, to share news, spark discussion, answer questions, nurture community, learn and be part of the conversation in innovative, modern cardiology.​ We bring Abbott’s values to @AbbottCardio because it informs our strategy and fuels our “why.”

PIONEERING: We innovate with creative ideas, assets, succinct and engaging copywriting and modern uses of the platform itself.
CARING: We provide a customer-centric space for users to ask questions and receive answers (ie: customer service and proactive customer care). We grow and nurture our followers by caring about them and joining in their conversations, and engaging with their content.
ACHIEVING: We achieve within this space by setting strong and definitive KPI’s, delivering measurable, excellent content to our community, and exceeding our goals.
ENDURING: By consistently sharing creative and engaging content we know that the impact we make in people’s minds will contribute as a touch point for a connection today or sale tomorrow.
Our strategy is to ensure everything we publish on AbbottCardio reflects our values and consistently provides value for our audience and customers.