MUSE Platinum

2023

Paint the Town Red Map Makers Contest

Entrant Company

Infernozilla

Category

Branded Content - Social

Client's Name

South East Games

Country / Region

United States

In helping maintain the community of our client's game “Paint the Town Red” and keeping the fanbase happy - we needed to entertain the customer base but encourage user-generated content using the in-game modding tools. The biggest content comes from new maps and levels, so in hosting different map-making contests for players to create different maps and levels for other players to download and play for an endless amount of content, there has been over 10,000 user-created content to date.

To accomplish this we not only highlighted the best-created content for every player to check out and entertain themself with, but we also posted various events and competitions with prizes where they create high-quality maps and levels for a chance to win. With the result of the success of its first iteration, we have carried out more than 15 thematic challenges, and all are very well endorsed by the community in keeping everyone coming back to the game. In the last two contest maps alone, more than 30,000 people were visiting the maps created by participating players and the membership has been growing consistently.

More Platinum Winners
Strategic Program
2023
MUSE Advertising Awards - Tommy Factory FA22
Tommy Hilfiger

Entrant Company

Holition

Category

Strategic Program - Interactive Brand Experience

Country / Region

United Kingdom

Social Media
2023
MUSE Advertising Awards - New World: Valentine's Day Getaway

Entrant Company

Layer

Category

Social Media - Games

Country / Region

United States

Video
2023
MUSE Advertising Awards - Adventure Roll - Announcement Trailer

Entrant Company

Player One Trailers

Category

Video - Entertainment

Country / Region

United States

Video
2023
MUSE Advertising Awards - Abu Dhari ( Saudi coffe year )
Saudi Ministry of Culture

Entrant Company

80's Creative

Category

Video - Cultural

Country / Region

Saudi Arabia