DMCL Accountants Web Redesign

The DMCL redevelopment was heavily based around restructuring the information architecture of this website. The site they had wasn't too bad visually, but was quite a challenge to navigate, and didn't really showcase the types of clients that DMCL wanted to work with.

Our site redesign put industries more at the forefront, allowing clients to feel sure that DMCL could handle their type of business accounting. Unique pages allowed for better SEO results when potential clients were searching for accountants within their industry. We carefully intralinked service and these industry pages, so that the site had multiple entry funnels that seamlessly takes visitors through the site.

In addition to a well crafted IA, the redesigned site leaned much more heavily on animated elements, making the brand appear more modern and forward thinking.

They also felt the site was very difficult for them to keep up to date, so Gutenberg editing was brought into their news and blog posts, allowing for greater free form control, without compromising the overall site design integrity.