MUSE Platinum

2023

city'super

Entrant

City Super Group

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Country / Region

Hong Kong SAR

City Super Group is a Hong Kong-based retail chain and mega lifestyle speciality store. Established in 1996, we opened our first store in the prestigious shopping hub of Causeway Bay. Throughout the years, adhering to the spirit of craftsmanship – "crafting a better lifestyle" – we have continued to offer a quality selection of products from around the world for busy urban professionals who pursue a premium quality of life.
Christmas is a time of gifting love - we’re all thrilled to share love and happiness with family and friends. There are no more boundaries between people’s connections nowadays: love is everywhere.
City Super Group is a gifting centre, full of an extensive variety of gifts - food, beverage, toys and gadgets. Customers can easily find gifts that symbolise their love, gift them to loved ones, and share happiness during this special season.
city’super heralds Christmas with the unveiling of the ‘Love is Everywhere’ Yuletide shopping, gifting and sharing spree, offering a one-stop gourmet experience for home celebrations and presents.

Credits

Design Lead
Nicko Yip
Assistant Design Manager
Teng Wan Ying
Designer
Felice Lam
Visual Merchandising Manager
Ling Hoo
Senior Visual Merchandiser
Loby Lee
Visual Merchandiser
Agnes Hung
Visual Merchandiser
Eric Law
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