On Holiday

Prime Video is looking for a December holiday brand campaign to celebrate the uniqueness of their immersive entertainment and deep-diving fans. They want to be established as a unique player in the streaming space, with a distinct personality and emotional response to create brand love. They want an opportunity to invite everyone into the story, ignite fan/creator conversation and deepen people’s obsessions with the content. It should appeal to the ones who dive deep into entertainment and follow their passions wherever they lead. The campaign must use the line “See Where It Takes You.” In response this campaign was created. It partners the Amazon Explore Beta with Prime Video and allows people to travel to places they never thought possible.