MUSE Silver

2023

IBM Innovation Forum

Entrant Company

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Brand Engagement Event

Client's Name

IBM

Country / Region

United States

The VIP Collective Event Series provides IBM sellers with exciting, exclusive, intimate experiences where they can build and solidify relationships with top clients—and have some fun while doing so. Events span the worlds of music, sports, entertainment and tech, and are highly personalized and nomination-only.

“The VIP Collective” Event Series: IBM Innovation Forum 2022
July 18-19, 2022
Colorado Springs, CO

Details
The Broadmoor Resort
Venue take over

Peak time. Peak city. Peak experience.
There's nothing quite like Colorado Springs in the summertime. The outdoor activities, the fresh mountain air – and to top it all off, a stay at the luxurious The Broadmoor resort. And you and your client could be there to enjoy it all. An unforgettable experience, that explores all the ways IBM is a catalyst for change. The Forum brings together advanced tech, expertise and innovative minds to drive bigger and better outcomes for business–and the world.

Elevated touches
Sent duffle bags to clients ahead of the event with a custom card
Curated local snacks and event-specific gifts for their room drop, including the custom note
Provided custom key cards and inserts informing guest about registration
Provided car service to and from the airport

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