MUSE Silver

2023

Logo Design of Binzhou City

Entrant Company

Yang Kuan

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

Binzhou is known as "Nine Dynasties Qilu Town" and "Millennium Cultural Ancient City". It is one of the birthplaces of the Yellow River Culture and Qi Culture. In the accumulation and inheritance of history, it has successively formed and inherited unique cultural brands such as military culture, filial piety culture, salt culture, family tradition culture, and willow weaving culture. "Know yourself, know your enemy, and win a hundred battles. It has created the excellent cultural gene of binzhou "city of wisdom. This logo is designed for this city. The logo is composed of colorful gradients. The overall visual effect is low-key, introverted, steady and practical, highlighting the meticulous, rigorous and steady value concept. The unique arrangement makes the simple colors present an extraordinary design style and creates rich visual effects. It showcases green and coordinated economic ecology, science and education integration of
Binzhou innovation, "united, pragmatic, pioneering and hard work" Yellow River spirit, the modern inheritance of the old Bohai spirit. The overall logo application system includes websites, self-media pushes, posters, bottles, notebooks, etc. In the wide range of applications, the logo can be used as an independent representative logo or as a background board for writing a text, deeply and effectively presenting the image of the city to the public.

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