2023
Entrant Company
Category
Client's Name
Country / Region
As the global pandemic receded and Taiwan lifted its travel restrictions, the Authentic Taiwanese House Pop-Up Activation was held from October 21-23, 2022, at Toronto's bustling Yonge-Dundas Square. This unique event aimed to boost tourism to Taiwan by extending a warm invitation for tourists to experience the country's hospitality as guests in an authentic Taiwanese house.
The pop-up exhibit, designed as a traditional Taiwanese house, offered visitors an immersive and engaging experience showcasing the vast array of attractions Taiwan has to offer. Within the house, three color-themed experiences were featured: Red, celebrating Taiwan's cultural and historical aspects; Green/Blue, focusing on the country's natural beauty and outdoor activities; and Gold, revealing the hidden gem of "small town ramble" adventures. Interactive elements, including oil-painted umbrellas, tea, and divination blocks, further enriched the visitors' cultural experience, while a packet of Taiwanese tea served as a souvenir to extend the sensory journey beyond the event.
Visitors enthusiastically shared their user-generated content, which further amplified its online presence. The campaign also effectively leveraged social media influencers, generating a significant number of impressions.
The activation successfully highlighted Taiwan's diverse attractions, instilling a deeper understanding and appreciation of the country in visitors. This innovative, experiential campaign effectively positioned Taiwan as an unmissable destination while memorably engaging consumers.
Credits
Entrant Company
Blue Orchid Advertising Agency
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
The Bahamas
Entrant Company
SUM Korea
Category
Marketing & Promotional - Media Kit / Sales Kit / Folder
Country / Region
South Korea
Entrant Company
Grey Advertising Hong Kong Limited
Category
Advertising - Banner / Sign (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Jack Henry
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States