MUSE Gold

2023

The Crown Coast, Inspire Your Next Adventure

Entrant Company

Favula Inc.

Category

Video - Tourism

Client's Name

North Coast & Guanyinshan National Scenic Area Administration, Tourism Bureau, MOTC

Country / Region

Taiwan

The Crown Coast includes Keelung City and the New Taipei City towns of Wugu, Bali, Tamsui, Sanzhi, Shimen, Jinshan and Wanli. Its northern coastline resembles a crown upon Taiwan, a theme that is reinforced by the Queen’s Head rock formation in the Yehliu Geopark.

This film was inspired by the movie “The Secret Life Of Walter Mitty, 2013”. A story about a depressed office worker stuck at work, the suddenly found himself traveling through various sites along The Crown Coast. Come enjoy local delicacies and exciting journeys, this can be the most unprecedented adventure you’ll ever experience.

Credits

Director
Bruce Wang
Director
I-Hui Lee
Wen
Ray
More Gold Winners
Best Agency Awards
2023
MUSE Advertising Awards - Anatta Makes A Pivotal Re-Brand to The “Anti-Agency”

Entrant Company

Anatta

Category

Best Agency Awards - eCommerce Agency of the Year

Country / Region

United States

Typography
2023
MUSE Advertising Awards - Urban Memory
Wanting Zhang

Entrant Company

Wanting Zhang

Category

Typography - Poster

Country / Region

China

Video
2023
MUSE Advertising Awards - One21 Interstitials - Chef & Anthem

Entrant Company

NBCUniversal

Category

Video - Internal Communication (NEW)

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - Fealer
INTROSPECTION STUDIO

Entrant Company

Shanghai Yechi Information Technology Co., Ltd

Category

Corporate Identity - Brand Identity

Country / Region

China