NUVI WORLD: A UNIQUE EDUTAINMENT PLATFORM FOR KIDS AND MOMS

Challenge
Nutifood, a leading dairy brand in Vietnam, aimed to win over both children and mothers in the nation's highly competitive milk market by creating a unique edutainment platform for their new brand, NuVi.
Solution
To achieve this goal, Dinosaur Vietnam researched and analyzed the Gen Alpha demographic and created NuVi World, a platform designed to capture kids' imaginations, help them develop their IQ and EQ, and bridge the gap between them and their parents. The magical world's master plot creates an unlimited content platform that has become a trusted companion for Vietnamese children and their parents.
Result
After the successful launch of the first Hollywood-style 3D film, NuVi quickly became a preferred choice of milk among children. NuVi World proved its potential with subsequent films and campaigns that were warmly welcomed by our target audiences.