2023
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Client's Name
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As we transition into a post-pandemic era, Anytime Fitness, a leading franchise of 24-hour health and fitness clubs, is committed to evolving our brand architecture and visual language. Our aim is to strengthen connections within the fitness community and empower individuals to maintain a healthy lifestyle.
At the heart of our refreshed brand identity is the introduction of a delightful mascot, inspired by the iconic shape of a kettlebell. This captivating character embodies a friendly message for our members and serves as an encouraging mental companion throughout their fitness journey.
Our overarching goal is to cultivate a warm and convenient environment for our community, solidifying Anytime Fitness as a steadfast partner in championing health and well-being, no matter the circumstances.
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Rescue | The Behavior Change Agency
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Video - Public Service & Activism
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United States
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Kaidi Cui, Teng Teng, Shuyu Wang, Yang Shen
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Student Submission - Student Product Design
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Australia
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Digital Brew
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Video - Motion Graphics
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United States
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Red Door Interactive
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Marketing & Promotional - Marketing Item / Other___
Country / Region
United States