MUSE Silver

2023

Anytime Fitness Rebranding

Entrant Company

Freelancer

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Anytime Fitness

Country / Region

United States

As we transition into a post-pandemic era, Anytime Fitness, a leading franchise of 24-hour health and fitness clubs, is committed to evolving our brand architecture and visual language. Our aim is to strengthen connections within the fitness community and empower individuals to maintain a healthy lifestyle.

At the heart of our refreshed brand identity is the introduction of a delightful mascot, inspired by the iconic shape of a kettlebell. This captivating character embodies a friendly message for our members and serves as an encouraging mental companion throughout their fitness journey.

Our overarching goal is to cultivate a warm and convenient environment for our community, solidifying Anytime Fitness as a steadfast partner in championing health and well-being, no matter the circumstances.

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