2023
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Client's Name
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As we transition into a post-pandemic era, Anytime Fitness, a leading franchise of 24-hour health and fitness clubs, is committed to evolving our brand architecture and visual language. Our aim is to strengthen connections within the fitness community and empower individuals to maintain a healthy lifestyle.
At the heart of our refreshed brand identity is the introduction of a delightful mascot, inspired by the iconic shape of a kettlebell. This captivating character embodies a friendly message for our members and serves as an encouraging mental companion throughout their fitness journey.
Our overarching goal is to cultivate a warm and convenient environment for our community, solidifying Anytime Fitness as a steadfast partner in championing health and well-being, no matter the circumstances.
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Whimsical Studio
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Advertising - Magazine Ad (Single)
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South Korea
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Third and Grove
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Website - News & Newspaper
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United States
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Argyle
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Corporate Identity - Logos
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Canada
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NBCUniversal
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Branded Content - Diversity / Equity / Inclusion (NEW)
Country / Region
United States