MUSE Silver

2023

Anytime Fitness Rebranding

Entrant Company

Freelancer

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Anytime Fitness

Country / Region

United States

As we transition into a post-pandemic era, Anytime Fitness, a leading franchise of 24-hour health and fitness clubs, is committed to evolving our brand architecture and visual language. Our aim is to strengthen connections within the fitness community and empower individuals to maintain a healthy lifestyle.

At the heart of our refreshed brand identity is the introduction of a delightful mascot, inspired by the iconic shape of a kettlebell. This captivating character embodies a friendly message for our members and serves as an encouraging mental companion throughout their fitness journey.

Our overarching goal is to cultivate a warm and convenient environment for our community, solidifying Anytime Fitness as a steadfast partner in championing health and well-being, no matter the circumstances.

More Silver Winners
Integrated Marketing
2023
MUSE Advertising Awards -  IME 2022 and Beyond

Entrant Company

Enlyte

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Website
2023
MUSE Advertising Awards - Downtown Somerville Alliance Website Redesign
Downtown Somerville Alliance

Entrant Company

Three Summers Creative

Category

Website - Community

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - Go Local

Entrant Company

AARP

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Website
2023
MUSE Advertising Awards - 5 QUESTIONS YOUR CLIENTS MAY ASK ABOUT VOLATILITY – BMO FC

Entrant Company

Capital Communications

Category

Website - Business to Business

Country / Region

Canada