2023
Entrant Company
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Client's Name
Country / Region
As we transition into a post-pandemic era, Anytime Fitness, a leading franchise of 24-hour health and fitness clubs, is committed to evolving our brand architecture and visual language. Our aim is to strengthen connections within the fitness community and empower individuals to maintain a healthy lifestyle.
At the heart of our refreshed brand identity is the introduction of a delightful mascot, inspired by the iconic shape of a kettlebell. This captivating character embodies a friendly message for our members and serves as an encouraging mental companion throughout their fitness journey.
Our overarching goal is to cultivate a warm and convenient environment for our community, solidifying Anytime Fitness as a steadfast partner in championing health and well-being, no matter the circumstances.
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Preston Spire
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Audio - Radio Campaign
Country / Region
United States
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高顿教育
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App - Education
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China
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NATIONAL ASSOCIATION OF REALTORS®
Category
Strategic Program - CSR Program
Country / Region
United States
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Beyond New Art Co., Ltd.
Category
Strategic Program - Event Campaign
Country / Region
Taiwan