Brave New Worlds

Brave New Worlds is more than Neustar’s flagship annual event for marketing leaders and customers, it's a multifaceted, educational resource and lead generation hub. The event brings together the best minds in the industry (publishing, marketing, brand, etc.) to equip attendees with the insight that enables them to adapt to the ever-changing advertising landscape. Each year, Brave New Worlds is a hybrid summit that hosts a myriad of speakers to discuss and debate current trends in advertising and identity.

Brave New Worlds 2022 showcased some of the most revolutionary thinking on privacy and trust for brands and explored topics such as clean rooms and zero-party data that will be imperative for marketers to embrace in the near future. Privacy is at the top of every marketer's mind, but beyond keeping consumer data safe, the real need is to instill trust that companies will not be careless or malicious with personal data. The hybrid onsite event blended a late-night talk show studio audience aesthetic with a real studio audience that was present during the main panel and keynote sessions. The majority of the speakers recorded their sessions in New York City, while the remaining participants joined with remote capture kits.

The result of Brave New Worlds each year is a captivating blend of remote and in-person dialogues offering attendees rich, actionable insights. Attendance is the biggest benchmark for success and in 2022, Brave New Worlds captured an overall viewership of 1746 registrants with 642 unique viewers across both days of the event. The event saw a retention rate of 41.3% and the overall show duration was 3 hours and 41 minutes, which was an increase from the previous year’s duration of just 2 hours and 37 minutes. This thought leadership also lives beyond the day of the event as the Brave New Worlds website is a continuous hub for viewers to learn data, market and analytics challenges. In addition, to live attendees, the resources hub had a total of 51 content downloads of various materials such as white papers, podcasts, and reports.