Twisted X Takes on the Wild West

Twisted X takes you on a journey to the Wild West, starring world champion rodeo athletes, Shad Mayfield and Shelby Boisjoli, introducing next generation of Tech X, pushing the boundaries of comfort and durability. For the first time ever, western audiences witnessed scripted content from two world champion athletes. During the day, Shad and Shelby debuted their acting chops while the westerns aired on the Cowboy Channel media circuit and at night, Shad and Shelby were seen competing in the 2022 National Finals Rodeo championship, known popularly as the “Super Bowl of Rodeo” and the biggest event in the western industry.As social feeds were transformed back in time to the late 19th century, social followers got a behind-the-scenes glimpse of the rodeo athletes and the creation story of the westerns.