Creative Monster

Wacom is a pioneer brand of connected ink. Creative Monster is the guardian of Wacom users, who are creating more value of IP-based content output and delivering the care of the brand to users: We are always here with you to break bottleneck and embrace the highlight of creation.
Creative Monster is composed of six figures, corresponding to the six product lines of wacom. Each figure speaks for a product line. With images featured with “cute, comical, companionable,” six figures are designed to deliver relaxing, inspirational and warm-hearted values. The design includes the first generation of hand-drawn images, the second generation of 3D images, and the third generation of minimalist images, which is applicable in various scenarios.
The creative output includes: comic series, videos of creation scenes, photography, peripheral creative products, branding design, product design. The Creative Monster Drawing Contest invites users to co-draw figure images, which links with more users to have interactive experience. The IP images have brought the brand with over 100 million hits since its launch.