MUSE Gold

2023

Jing Yuan

Entrant Company

LWK + PARTNERS

Category

Corporate Identity - Brand Identity

Client's Name

JING YUAN CHARITY FOUNDATION

Country / Region

Hong Kong SAR

“Jing Yuan” is a charitable organization in Hong Kong. Since its establishment in 2022, Jing Yuan has been committed to promoting and implementing positive life education. Jing Yuan is devoted to helping the underprivileged, sharing resources, and fostering harmony and integration through lectures and philanthropic activities.
“Jing Yuan” believes in "Life On Life", which aims to educate and pass on valuable life lessons to the next generation by creating positive value and making life meaningful. The name emphasizes that quality of life is more significant than quantity, and signifies the value of inheriting our ancestors’ wisdom and cherishing the present.

Credits

Project Director of LWK + Partners
Wilkie Choi
Director of LWK + Partners
Kelvin Hui
Associate Director - Branding & Marketing of LWK + Partners
Rowena Wong
Senior Branding Designer of LWK + Partners
Ashley Cheung
Senior Branding Designer of LWK + Partners
Vicky Au Yeung
Chairman of Jing Yuan Charity Foundation
Patrick Tsang
Director of Jing Yuan Charity Foundation
Lina Chong
Secretary-General of Jing Yuan Charity Foundation
Cheryl Kwong
Manager - Marketing & Communications and program of Jing Yuan Charity Foundation
Stephanie Leong
More Gold Winners
Strategic Program
2023
MUSE Advertising Awards - As Seen On EV
Electrify America

Entrant Company

Praytell

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

Typography
2023
MUSE Advertising Awards - Di Kan Ke Shu ·  Pu'er Tea

Entrant Company

Shenzhen Jixing Creative Design Co., LTD

Category

Typography - Packaging / Product

Country / Region

China

Experiential & Immersive
2023
MUSE Advertising Awards - Everyday AI Conference

Entrant Company

MUCH Agency

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - TCN
TCN
TCN

Entrant Company

Socrates Communications

Category

Corporate Identity - Brand Identity

Country / Region

United Kingdom