MUSE Gold

2023

Jing Yuan

Entrant Company

LWK + PARTNERS

Category

Corporate Identity - Brand Identity

Client's Name

JING YUAN CHARITY FOUNDATION

Country / Region

Hong Kong SAR

“Jing Yuan” is a charitable organization in Hong Kong. Since its establishment in 2022, Jing Yuan has been committed to promoting and implementing positive life education. Jing Yuan is devoted to helping the underprivileged, sharing resources, and fostering harmony and integration through lectures and philanthropic activities.
“Jing Yuan” believes in "Life On Life", which aims to educate and pass on valuable life lessons to the next generation by creating positive value and making life meaningful. The name emphasizes that quality of life is more significant than quantity, and signifies the value of inheriting our ancestors’ wisdom and cherishing the present.

Credits

Project Director of LWK + Partners
Wilkie Choi
Director of LWK + Partners
Kelvin Hui
Associate Director - Branding & Marketing of LWK + Partners
Rowena Wong
Senior Branding Designer of LWK + Partners
Ashley Cheung
Senior Branding Designer of LWK + Partners
Vicky Au Yeung
Chairman of Jing Yuan Charity Foundation
Patrick Tsang
Director of Jing Yuan Charity Foundation
Lina Chong
Secretary-General of Jing Yuan Charity Foundation
Cheryl Kwong
Manager - Marketing & Communications and program of Jing Yuan Charity Foundation
Stephanie Leong
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