2023
Havaianas: “Like Father, like son”
Entrant Company
NATEEVO
Category
Branded Content - Email Marketing
Client's Name
Havaianas
Country / Region
Spain
In this project we managed to bring alive Havaiana's digital communication through the emotional bonding between father and son, avoiding the typical promotional offers for gift purchasing.
That's why we wanted to reach the emotional, with messages and situations that we all deny, but that in the end we all live. To resemble our father is something undeniable, and that's why this whole campaign idea was born from there.
Entrant Company
Perfect Search Media
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
DDC Public Affairs
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Marketing & Promotional - Poster (Single)
Country / Region
Hong Kong SAR
Entrant Company
Praytell
Category
Branded Content - Non-Profit
Country / Region
United States