2023

McKinsey Explainers

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Website Content

Client's Name

Country / Region

United States

We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.