2023
McKinsey Explainers
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Website Content
Client's Name
Country / Region
United States
We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.
Entrant Company
Shandong Tianrui smart marketing planning Co., LTD
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Monkton, Inc.
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Travel & Tourism
Country / Region
Hong Kong SAR
Entrant Company
Halteres Associates
Category
Video - Animation
Country / Region
United States