2023
McKinsey Explainers
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Website Content
Client's Name
Country / Region
United States
We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.
Entrant Company
Bassmat Advertising Agency
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Saudi Arabia
Entrant Company
5fold
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
Canada
Entrant Company
Autoshop Solutions
Category
Website - Automotive
Country / Region
United States
Entrant Company
Octavo Designs
Category
Corporate Identity - Brand Identity
Country / Region
United States