2023
Entrant Company
Category
Client's Name
Country / Region
We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.
Entrant Company
Haystack Digital
Category
Website - Financial Services
Country / Region
United States
Entrant Company
3 Media Web
Category
Website - Design / Web Agency
Country / Region
United States
Entrant Company
Art of Storytelling
Category
Video - Cinematography
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Branded Content - Healthcare & Pharma
Country / Region
United States