MUSE Gold

2023

McKinsey Explainers

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Website Content

Client's Name

Country / Region

United States

We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.

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Event
2023
MUSE Advertising Awards - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant Company

Bassmat Advertising Agency

Category

Event - Cultural Event

Country / Region

Saudi Arabia

Corporate Identity
2023
MUSE Advertising Awards - Partner.Co

Entrant Company

Partner.Co

Category

Corporate Identity - Brand Identity

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Faces of Travel
Delta Air Lines

Entrant Company

Kin

Category

Branded Content - Diversity / Equity / Inclusion (NEW)

Country / Region

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Video
2023
MUSE Advertising Awards - ‘On Creativity with Paula Wallace’ featuring Tyler Mitchell

Entrant Company

Savannah College of Art and Design

Category

Video - Educational

Country / Region

United States

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