2023
Entrant Company
Category
Client's Name
Country / Region
We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Blue Hat
Category
Social Media - Food & Beverage
Country / Region
Portugal
Entrant Company
Cognition Studio, Inc
Category
Video - Medical
Country / Region
United States
Entrant Company
Edelman
Category
Video - COVID-19-Related
Country / Region
United States