MUSE Gold

2023

McKinsey Explainers

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Website Content

Client's Name

Country / Region

United States

We recognized that our audience had an appetite to understand the basics. In response, we created a new series to offer simple answers to complex questions such as, “What is inflation?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-inflation ), and "What is generative AI?”: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai ). What began as an exclusive on our McKinsey Insights app has since been introduced to the McKinsey.com website, and has attracted a growing worldwide audience searching for answers while also learning more about what we do.

More Gold Winners
2023
MUSE Advertising Awards - Blonde
Netflix

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

2023
MUSE Advertising Awards - Uplifting The Digital Presence Of A Family-Run Patisserie

Entrant Company

Blue Hat

Category

Social Media - Food & Beverage

Country / Region

Portugal

2023
MUSE Advertising Awards - Sana: Fusogen MOA animation
Sana Biotechnology

Entrant Company

Cognition Studio, Inc

Category

Video - Medical

Country / Region

United States

2023
MUSE Advertising Awards - Up The Antibodies
AstraZeneca

Entrant Company

Edelman

Category

Video - COVID-19-Related

Country / Region

United States