2023
Entrant Company
Category
Client's Name
Country / Region
Our objective was to create an interactive research project highlighting, using granular details and data, the progress in human development in terms of health and income over the past two decades, and what could be done to further improve that. To do so, we created a video where one of the article’s co-authors used interactive data visualizations to introduce the main points of the project’s findings. Then we divided the research into six chapters, with each chapter further explaining—using interactive graphics and data visualizations—the main points of our findings, including on how improvements in income relate to health, and where development is needed the most. Since our interactive project was first published in December 2022, it has attracted tens of thousands of readers, and has introduced a growing number of audiences to how McKinsey can help leaders achieve sustainable, inclusive growth.
Entrant Company
AARP
Category
Publication - Program Guide (NEW)
Country / Region
United States
Entrant Company
Mingzhi Cai
Category
App - Lifestyle
Country / Region
United States
Entrant Company
Ulled Asociados
Category
Strategic Program - CSR Program
Country / Region
Spain
Entrant Company
Think Creative Agency
Category
Event - B2B Event
Country / Region
Australia