MUSE Silver

2023

Pixels of Progress

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Infographics

Client's Name

Country / Region

United States

Our objective was to create an interactive research project highlighting, using granular details and data, the progress in human development in terms of health and income over the past two decades, and what could be done to further improve that. To do so, we created a video where one of the article’s co-authors used interactive data visualizations to introduce the main points of the project’s findings. Then we divided the research into six chapters, with each chapter further explaining—using interactive graphics and data visualizations—the main points of our findings, including on how improvements in income relate to health, and where development is needed the most. Since our interactive project was first published in December 2022, it has attracted tens of thousands of readers, and has introduced a growing number of audiences to how McKinsey can help leaders achieve sustainable, inclusive growth.

More Silver Winners
Website
2023
MUSE Advertising Awards - Cox 2M Website Redesign

Entrant Company

Marsden Marketing

Category

Website - Business to Business

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - The Great Exhale™ New Logo and Brand Identity

Entrant Company

Rose Reynolds & Co®

Category

Corporate Identity - Logos

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - Demand Accelerator

Entrant Company

INFUSEmedia

Category

Strategic Program - Strategic Program / Other___

Country / Region

United States

Video
2023
MUSE Advertising Awards - Frankie Says Promo Video

Entrant Company

Blue Whale Media ltd

Category

Video - Travel

Country / Region

United Kingdom