2023

Meet the Black beauty execs

Entrant

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

United States

About The Entry

As part of our ongoing series on achieving Black economic mobility, we examined how Black beauty consumers and brands face deep challenges when it comes to equity. For the article “Black representation in the beauty industry” and this accompanying subfeature, and with breathtaking videography, we interviewed Black beauty executives and founders including Tracee Ellis Ross to see how barriers could be removed and as such, lead to greater opportunity for everyone in the industry.