Brand Visual Design of Tea Gravity

This design is for a modern Asian tea brand called "Tea Gravity," which focuses on modern and diverse tea drink operations, creating a leisurely tea space with an Eastern Zen style to meet social needs such as making friends and casual business meetings. The brand concept is inspired by the creation of "all things no longer parallel, all beauty intersects with you because of gravity," hence the "Tea Gravity" concept is created. "Tea" has the heritage of Chinese culture, while "gravity" has the meaning of natural blending, combining the two to symbolize that "Tea Gravity" is not just a young and casual drink, but also has a natural charm to bring people closer to each other. It not only has a "young and fashionable" temperament but also conveys the natural and healthy lifestyle philosophy of the new era.
Therefore, the visual representation of the brand's VI is centered on green, health, and interactivity, based on tea leaves as an associative basis. It uses green as the main color, combined with white and other auxiliary colors, to fully display the natural and healthy concept of "Tea Gravity" and the idea of mutual blending. Tea drinks are not just fast-moving and light meals, but also a new generation of social and leisure media. This design creates a leisurely tea space, combining a Zen atmosphere to explore the deep relationship between tea and people, tea and society, and allowing everyone who meets here to experience the pleasure of slow consumption and enjoy the happiness of modern social interaction.
At the same time, the design of "Tea Gravity" is simple and plain, while also balancing modern art and fashion, and incorporating more Eastern Zen culture. It brings a visually rich Zen experience to the brand's design, forming a unique brand impression. Its design style echoes the "Chinese style" of the current era while unifying the brand's internal advocacy with traditional humanistic spirit, creating a new life and social trend.