A History Through Music

In January 2022, Saudi announced the Founding Day holiday to be first celebrated on February 22nd.
Meaning to participate, we had less than a month to create, approve, shoot and publish.

So we rolled up our sleeves and
our idea focused on telling the tale of how Saudi was founded, through music and Nabati poetry (a cultural from of poetry).
We embarked on creating a mini symphony that started gradually, each instrument on its own adding up to one grandiose tune harmonizing with the poem.
why?
Because the concept focuses that each instrument represents a historical figure in the story of founding Saudi, going first with the Lute that represents the founder, then his wife's consultation as the piano and so on.
our main aim and goal was to rise the sense of pride by telling the story in a different way.