MUSE Platinum

2023

adidas Triple Black Campaign Film

Entrant Company

Woodwork Amsterdam B.V.

Category

Video - Motion Graphics

Client's Name

adidas

Country / Region

Netherlands

Adidas is a brand synonymous with innovation, quality, and creativity. So when they approached us to create the campaign film for their Triple Black Collection, we knew that we had to go all in. Working in close collaboration with studio A, we were inspired by the solar eclipse and the concept of Dark Mode Enabled, envisioning a film that would showcase the products in a visually stunning and impactful way. To achieve this, we made the decision to build all of the shots in CGI, giving us complete creative control and freedom to create a truly unique film. From the all-black treatment to the use of natural textures in contrast to soft and shiny man-made materials, we paid attention to every detail to give each scene a rich textural feeling. We also created custom graphics inspired by classic vinyl designs and 90's user interfaces, adding a unique and nostalgic touch to the Triple Black Universe.
Together with our in house audio studio we created a custom track and sound design to accompany the film and set the mood even further.
The film lived on the adidas website campaign pages, and their social media channels.

More Platinum Winners
2023
MUSE Advertising Awards - September Catch-Up Campaign Trailer

Entrant Company

Crunchyroll

Category

Video - Trailers

Country / Region

United States

2023
MUSE Advertising Awards - The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United Kingdom

2023
MUSE Advertising Awards - The Luxury Collection - Hotels That Define the Destination
The Luxury Collection - Marriott International

Entrant Company

MATTE Projects

Category

Video - Social Video

Country / Region

United States

2023
MUSE Advertising Awards - Paint the Town Red Map Makers Contest

Entrant Company

Infernozilla

Category

Branded Content - Social

Country / Region

United States