MUSE Platinum

2023

adidas Triple Black Campaign Film

Entrant Company

Woodwork Amsterdam B.V.

Category

Video - Motion Graphics

Client's Name

adidas

Country / Region

Netherlands

Adidas is a brand synonymous with innovation, quality, and creativity. So when they approached us to create the campaign film for their Triple Black Collection, we knew that we had to go all in. Working in close collaboration with studio A, we were inspired by the solar eclipse and the concept of Dark Mode Enabled, envisioning a film that would showcase the products in a visually stunning and impactful way. To achieve this, we made the decision to build all of the shots in CGI, giving us complete creative control and freedom to create a truly unique film. From the all-black treatment to the use of natural textures in contrast to soft and shiny man-made materials, we paid attention to every detail to give each scene a rich textural feeling. We also created custom graphics inspired by classic vinyl designs and 90's user interfaces, adding a unique and nostalgic touch to the Triple Black Universe.
Together with our in house audio studio we created a custom track and sound design to accompany the film and set the mood even further.
The film lived on the adidas website campaign pages, and their social media channels.

More Platinum Winners
Event
2023
MUSE Advertising Awards - Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

Entrant Company

Metafission

Category

Event - Live Show

Country / Region

Hong Kong SAR

Experiential & Immersive
2023
MUSE Advertising Awards - HARLEY-DAVIDSON Pop-up Hotel
HARLEY-DAVIDSON Germany GmbH

Entrant Company

SCHACHZUG - Agentur für Markenkommunikation GmbH

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Experiential & Immersive
2023
MUSE Advertising Awards - Highsnobiety - Not in Paris 5

Entrant Company

PR Consulting

Category

Experiential & Immersive - Multi-Channel Experience (NEW)

Country / Region

United States

Best Agency Awards
2023
MUSE Advertising Awards - B2B Social Media Agency Finds Its Niche

Entrant Company

alpha BRAVO, LLC

Category

Best Agency Awards - Independent Agency of the Year

Country / Region

United States