A Gamified Ad

Salamah, a periodic vehicle inspection center in Saudi Arabia Riyadh, wanted to increase their visitors meaning the number of cars inspected per month.
After their launch campaign of "We do not need an ad", we needed to keep momentum and keep the same confidence and edgy attitude in our next campaign. so we targeted a younger generation between the ages of 20-40 years, old both genders and living in Riyadh.
Since we have what it takes we launched the campaign, leading with the concept "Inspection is Our Game" and made the whole campaign an 8-bit game.

side note: "our game" is a Saudi insight, it is a phrase said when we know that we our pros in something.
This resulted in increasing the number per month from 6,989 inspected cars to 15,324 cars in just one month.
campaign launched in 27th of June 2022 until 23rd of July 2022.