MUSE Gold

2023

A Gamified Ad

Entrant Company

Takamol holding company

Category

Advertising - Advertising Campaign

Client's Name

Salamah MVPI \ Takamol holding

Country / Region

Saudi Arabia

Salamah, a periodic vehicle inspection center in Saudi Arabia Riyadh, wanted to increase their visitors meaning the number of cars inspected per month.
After their launch campaign of "We do not need an ad", we needed to keep momentum and keep the same confidence and edgy attitude in our next campaign. so we targeted a younger generation between the ages of 20-40 years, old both genders and living in Riyadh.

Since we have what it takes we launched the campaign, leading with the concept "Inspection is Our Game" and made the whole campaign an 8-bit game.

side note: "our game" is a Saudi insight, it is a phrase said when we know that we our pros in something.

This resulted in increasing the number per month from 6,989 inspected cars to 15,324 cars in just one month.
campaign launched in 27th of June 2022 until 23rd of July 2022.

Credits

Creative Director
Bashair AlSaif
Chief Marketing Officer
Ohoud Al-Shamikh
Studio Manager
Nawaf Al-Humaied
Art Director
Lujain Al-Sherbini
Senior Animator
Atheer Al-Mousa
Senior Graphic designer
Shatha Al-Hamdan
Senior Graphic designer
Murad Al-Jubairi
Brand Manager
Abdullah Al-Kadi
Product Manager \ Salamah
Abdulaziz Al-Khulayfi
Executive Vice President \ Salamah
Abdulaziz Al-Khorayef
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