MUSE Gold

2023

Rosenthal Wine Merchant

Entrant Company

North Street Creative

Category

Website - Food & Beverage

Client's Name

Rosenthal Wine Merchant

Country / Region

United States

Crafting a rich brand identity for a prestigious wine merchant.

Our Role: Logo Refinement, Visual Identity, Website Design & Development, Collateral Design

Rosenthal Wine Merchant is a family-run importer and distributor of fine European wines.
Rosenthal Wine Merchant engaged North Street to craft an elevated visual identity system and website that reflect the prestige and rich history of the organization and the vineyards it represents. Working directly with growers across Europe, Rosenthal Wine Merchant procures and imports wines that reflect a "specific sense of place.”

This notion that the flavor profile of a wine is dictated by its geography and its maker drove the design direction; the visual identity needed to capture both the feeling of drinking exceptional luxurious wine and the terroir that birthed it. Brand photography consists of compelling, intimate, and transportive images that underscore the brand’s unprecedented access to the world’s best growers and vintages; select photos are treated with a risograph effect to give a sense of textured grittiness, like vineyard soil. The brand identity also includes an extensive library of grower maps.

In addition to showcasing their portfolio of wines, the new website needed to serve as an effective sales tool and information resource for sales representatives and distributors. The updated design enables reps to build orders for restaurants, vintners, and other purveyors while on the road.

More Gold Winners
2023
MUSE Advertising Awards - Feast For the Eyes
Veronika (CultureWorks)

Entrant Company

Spherical

Category

Social Media - Food & Beverage

Country / Region

United States

2023
MUSE Advertising Awards - SinkInSync
VLab

Entrant Company

VLab

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

2023
MUSE Advertising Awards - Haakon Brand Video

Entrant Company

Design House Collective

Category

Video - Corporate

Country / Region

Canada

2023
MUSE Advertising Awards - Scoperta! The Opera
Scoperta Wine

Entrant Company

Prophet

Category

Video - Music Video

Country / Region

United States