the young tent : The Sparkling and Splendid Night

“the young tent” is a newborn alliance of youth political organizations in South Korea. The representative of “the young tent” wanted to encourage various political organizations to join “the young tent.” So, they contacted Whimsical Studio to find proper ways to advertise “the young tent.”

The objective was to design an advertisement that could convey a simple but essential message and show various political organizations that “the young tent” is an emerging yet already splendid alliance. As a designer, I put the most critical message of the alliance in eye-catching size on the group photo of “the young tent” members with the “the young tent” logo. The advertisement was designed to be used both online and offline.

The executives of “the young tent” were sincerely happy with this advertisement. They thought this advertisement could deliver the most critical message and successfully show that “the young tent” is an emerging yet already splendid alliance.