Finding a way out

The poster is represented respectively in seal script and modern Chinese fonts to reflect the conflict and contrast between the warm human sentiment and the cold reality of life. Similarly, friendly and commercial English fonts represent how people have gradually forgotten traditional moral values and customs due to intense competition in an industrialized and commercialized society. For many, kindness and warmth are considered outdated ideas from a bygone era. Many people are solely focused on pursuing the latest technology and achieving fame and success. Therefore, the essence of this work is how to maintain balance and good quality in a commercialized society. The use of gray, white, and black as the main colors are intended to express the Zen philosophy that all of these are a part of life, and we need to stay calm and find the right path.

In modern society, people face tremendous pressure due to the industrial and commercial nature of society. As a result, they must protect themselves and do not have the energy to care for others. Even warm and kind characteristics are seen as outdated concepts. Therefore, the middle seal script characters represent mutual assistance, but they are dispersed. The industrialized bold-face font represents a cold and heartless attitude and is intermixed with the seal script characters that represent mutual assistance. The two sides are respectively represented by a friendly English font that conveys warmth and a Sans-serif font that conveys coldness. The lines connecting them represent their entanglement, but this confusion eventually transforms into energy and becomes a concept of Zen. The image is primarily black, white, and gray, but the red and blue ink respectively represent the emotions of the confusion in the middle, and also represent the contrast between warmth and coldness.