2019
Entrant Company
Category
Client's Name
Country / Region
The problem with how the news reaches us today, is that its not usually our choice what we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world. <br><br>Nothing can really be done about what articles we see on our News Feeds, until New York Times found a loophole. <br><br>Banner Ads, the one thing that follows us everywhere, regardless of social medias algorithms.<br><br>And thats how The New York Times challenges us to think again.<br><br>Introducing The Parallax Banner Ad, an interactive banner ad whose algorithm processes the article youre reading and offers a New York Times headline on the same topic, but with a different view. <br><br>These banner ads will appear next to articles from publications with strong leanings, offering a way out of our echo chambers.
Credits
Entrant Company
iTribe Social Inc.
Category
Video - Fitness
Country / Region
Canada
Entrant Company
Stereo
Category
Website - E-Commerce
Country / Region
Canada
Entrant Company
Tarrant County College
Category
Advertising - Magazine Cover
Country / Region
United States
Entrant Company
LendingTree
Category
Corporate Identity - Logos
Country / Region
United States